Automotive Mileposts  
Image: 1967 Cadillac DeVille Convertible

1967 Cadillac

Recent Site Updates
AM Blog
Cadillac Reference Books OTHER CADILLAC MODELS:
1967 Fleetwood Eldorado



Image: Surprisingly New, Superbly CadillacPerhaps the biggest news at Cadillac for 1967 was the introduction of its first personal luxury car, the Fleetwood Eldorado (this model is covered separately by Automotive Mileposts). Available only as a two door hardtop, the Eldorado was stunning and had spectacular styling. But Cadillac's other models had spectacular new styling for 1967, too. The front fenders and and cross hatch grille leaned forward, and the grille ran the full width of the car between the fenders. Combination parking and front turn signal lights were mounted on the grille, just inboard of the stacked dual headlamps.

Sculptured side styling gave the 1967 Cadillacs a new flair that swept down the side of the car, from the top of the front fenders to the rear bumper. The sculpturing tended to give the cars a more massive appearance, as was expected of a car of this stature. The rear fenders had raised haunches which emphasized the tail fins, which seemed to have received renewed prominence for 1967.

Image: 1967 Cadillac rear bumper, tail lamps, and luggage compartmentVertical chrome rear fender caps were incorporated into the rear bumper design, and housed the tail lamps, which were pointed at the top and bottom with a wider area near the center. The tail lamps were divided into three sections, with the top and bottom clear lenses separated by a red center lense. The bottom third section of the tail lamp cleverly concealed the back-up light, which was visible only when lit. The clear sections were illuminated in red for running lights, brake, and signals. The license plate was mounted dead center in the rear bumper, flanked by textured panels that varied according to series.

1967 was the year that the American auto industry really turned up the emphasis on safety. A new energy-absorbing steering column was standard on all GM cars, and was designed to collapse on severe impact, reducing the severity of injuries to the driver. The steering wheel was also designed to deflect and provided a cushioned surface inside the circumference of the wheel. Upper instrument panel surfaces were padded and covered with a low luster vinyl to reduce reflection onto the windshield, and instruments and controls were recessed to minimize the chance of causing injury in a collision. Coat hooks were made of flexible vinyl, the interior rear view mirror had a padded rim, and the glass was designed to break away on impact. The dual braking system now had a red "BRAKES" warning light on the instrument panel to warn of failure of either the front or rear brake systems. Despite all of these changes, many of these items would be changed again the following year, to comply with new requirements for 1968.

Image: 1967 Cadillac new instrument panel

Four door hardtops had new slimmer sail panels for 1967, which reduced the blind spots normally found in that area, while the pillared four door Calais Sedan and Sedan deVille had softer, more rounded contours to the sail panel area. Two door models got a smart new roof line that had a more formal look than before, and were inspired by the Florentine show car of 1964, which was created for that year's New York World's Fair.

A thin chrome mid-body molding ran the length of the car, starting just behind the front wheel openings, on all models except the Fleetwood Sixty Special Sedan and Fleetwood Brougham, which traditionally had not provided a mid-body molding in the past. Fleetwood models featured a chrome rocker molding with rear fender extension that defined those distinct models, and gave the Fleetwoods added distinction. A new cornering lamp design on the front fender in front of the wheel opening mimicked the forward leaning front edge of the fender, and had lenses with a horizontal texture to them.

1967 would be the final year for exposed windshield wipers, manual side windows in the Calais series, and the 429 engine. Cadillac's new car customers were demanding more luxuries and equipment, and changes would be put in place for 1968 to accommodate those requirements.

A total of 21 exterior colors were offered in 1967, 16 of them standard and five optional Firemist colors. For an additional $132, buyers could order Atlantis Blue, Crystal, Tropical Green, Olympic Bronze, or Ember for their Cadillac. Interiors were all new and included a stylish assortment of richly patterned fabrics and vinyls, as well as soft leather, all in an assortment of vibrant colors keyed to compliment the exterior shades.

Cadillac's customers loved the new styling, and Cadillac would set new production and sales records for 1967, the sixth year in a row it would do so.


1967 Cadillac | 1968 Cadillac