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When Thunderbird People Rendezvous at any given Hour, on any Turnpike,
there's a Hush as if under a Spell...a brief Interlude where clocks tick
silently, curves straighten out, and enchantment awaits.
For 1962, four new Thunderbirds greeted prospective new customers in dealer
showrooms. The Hardtop and Convertible returned, but joining them were
two new models—both variations of the other two. The Landau was based
on the Hardtop model, but featured a more formal appearance due to its
vinyl covered roof with simulated S-bars mounted on the roof sides. The
vinyl roof was available in 2 colors, black or white, and the insert at
the center of the S-bar matched the color of the vinyl. This was very likely
the model that started the vinyl roof craze, as earlier models that featured
vinyl roofs—such as the Cadillac Eldorado Seville—failed to spark
interest in them like the Landau did. In fact, for 1963 Cadillac would
offer a factory vinyl roof on its Coupe deVille and Fleetwood Sixty Special
models in four colors: black, white, sandalwood, and light blue.
The Sports Roadster was based on the Convertible, and featured a fiberglass
tonneau cover that was contoured to match the lines of the car. It fit
neatly over the rear seat area, giving the car a two passenger seating
capacity when installed. Head rests for both front seat occupants were
covered in padded vinyl that matched the seat upholstery. Two thumb screws
retained the cover tightly in the rear deck area, and a footman's loop
just behind the console glove compartment secured it to the rear floor
drive shaft tunnel. In less than a minute, two people could remove the
cover (which weighs about 25 lbs.) if more than two must travel. And best
of all, the top could be raised and lowered with the cover in place. Small
articles can be stowed on the rear seat and in the floor area below the
cover, which provides much needed space when the top is lowered. (Since
the convertible top retracts into the luggage compartment, there is little
usable space there with the top lowered.)
Tri-color Thunderbird emblems were mounted on the front fenders, just below
the standard script. Flashy Kelsey Hayes wire wheels with chrome knock
off spinners were also included, which meant that rear fender shields could
not be fitted on any model with the wire wheels, as there was not enough
clearance for the spinners.
Inside the Sports Roadster, a passenger assist bar was mounted on the instrument
panel, and featured a padded, color-keyed vinyl insert to grab hold of.
Another tri-color emblem was mounted on the tonneau cover, in the area
just below and between the head rests.
Sales of the two new models bumped up Thunderbird production over 1961
totals, which is unusual for a car in its second year of a body style.
Total production came to 78,011 cars; 68,127 were Hardtop and Landau models;
9,884 were Convertibles and Sports Roadsters. Exact numbers for Landaus
do not exist, as records were apparently destroyed years ago, but it is
estimated around 10,000 were built for the year. Records for the Sports
Roadsters were retained, and a total of 1,427 were built. This represents
an overall sales increase of 4,960 cars, or 6.7 percent over 1961 production.
Not bad for two rather specialized models. The Hardtop was by far the most
popular of the line for 1962.
Changes to the 1962 models were minimal. The grille became a series of
chrome horizontal bars, interspersed with square-shaped bullets between
each that gave it a lattice effect if you just gave it a casual glance.
Three horizontal spears decorated the rear quarter panels, and new aluminum
trim in that taillamps gave them a new look as well.
Standard equipment was virtually identical to 1961, except the Swing-Away
Steering Wheel became standard very early in production. New options for
1962 included the wire wheels, which were standard only on the Sports Roadster,
but could be ordered for any body style at additional cost. Sports Side
Trim ran from the rear of the front wheel well to the decorative spears
on the rear quarter panels, and two smaller pieces were added between the
first and second and second and third spears as well. A new High Performance
V-8 engine was offered, which was basically a 390 with three 2-barrel carburetors
and a chrome dress-up kit. This engine provided 340 horsepower instead
of the 300 horses the 4-barrel carbureted engines had. And dealers could
install an 8,000 rpm tachometer as well, for those with sporting blood.
The opening paragraph of this article uses key words from various 1962
Thunderbird print advertising, which achieved a new level of sophistication
and elegance for the 1962 model year. Beautiful cars, gorgeous people,
lush settings, and fluent descriptive text made anyone who happened upon
an ad want a new Thunderbird. Why, who wouldn't want to live in such a
world? The locations depicted a life of endless hours of free time, beautiful
homes, expensive clothes, and a Thunderbird waiting to take you to your
next destination.
A Raven Black Landau with black vinyl roof and red interior was used in
a couple of the ads, and the people in the scenes were obviously dressed
up to attend an exclusive ball or dinner party. And what better car to
arrive in than a new Thunderbird? The new Landau model was perhaps the
most elegant automobile on the road at the time, bar none. Its distinctive
leather-grained vinyl roof, accented with shimmering S-bars, certainly
bespoke of a more formal lifestyle. A Thunderbird in evening dress, if
you will. As appropriate at an exclusive event as any Cadillac Fleetwood,
Lincoln Continental, or Imperial LeBaron, few understood that the Thunderbird
cost far less than its peers.
Other ads depicted couples enjoying the serenity of a remote pond, with
their Diamond Blue Hardtop nearby, or a top down drive on a country road
in a Tucson Yellow Convertible with black interior, a Corinthian White
Hardtop waiting nearby while a couple shares a romantic moment in a forest,
with nothing but the tall trees to interrupt, or a day at the beach frolicking
in the surf with a Silver Mink Convertible with matching interior waiting
dutifully for your next command.
All of the ads were certainly more enticing than running to the grocery
store to buy milk, bread, and eggs, which is likely what most Thunderbird
drivers did in their cars, but there's little doubt that the Thunderbird
was a part of the good life, wherever and whatever it may have been at
the time. And what better way is there to take the boring and mundane out
of a day's errands than doing them in a 1962 Thunderbird?
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