Automotive Mileposts  

Chrysler and Imperial Books

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A Chrysler Chronicle: One Man's Story of Restoring a 1948 New YorkerA Chrysler Chronicle: One Man's Story of Restoring a 1948 New Yorker by Dave Floyd.

Automotive Mileposts Review
Every true car enthusiast will be able to bond with Dave Floyd as he documents his restoration of a long-neglected 1948 Chrysler New Yorker to showroom condition. An intimidating task, yes, but Dave's lifelong love of the great cars from his childhood years gave him the strength to turn back the hands of time for one very special New Yorker. Fascinating reading that just might motivate you to do the same with your favorite vintage car!


Behind the Wheel At Chrysler: The Iacocca LegacyBehind the Wheel At Chrysler: The Iacocca Legacy by Doron P. Levin. Hardcover; 354 Pages.

Automotive Mileposts Review
Revealing the grittier side of the man credited with saving Chrysler Corporation in the eighties, Levin shows that Lee Iacocca's public image wasn't necessarily real. Not fully understanding the new global economy, Iacocca almost drove Chrysler back into bankruptcy with poorly-designed products. Iacocca's personal extravagances and unprofessional management style are also revealed. Quite illuminating and timely reading, considering Iacocca's connection with Kerk Kerkorian and their failed attempt to takeover Chrysler.


The Birth of Chrysler Corporation and Its Engineering Legacy by Carl Breer, Anthony J. Yanik (Editor). 238 Pages.

Automotive Mileposts Review
The story of Carl Breer and two other team members who worked together for 35 years, from 1916-1951, when the auto industry was in its infancy. The book covers Breer's youth, then focuses on the team as it designed automobiles for Studebaker and Chrysler. Includes black and white photos from Breer's private collection, and great insight into many innovations of the era.

CD-ROM

CD-ROM: Chrysler Ads of the 50's and 60'sCD-ROM: Chrysler Ads of the 50's and 60's by Harry W. Ilaria.

Automotive Mileposts Review
The largest collection of Chrysler ads available in a single resource! Take a nostalgic tour through history and experience the style and hype of the automobile advertising industry from the glory days of cars. This CD includes over 400 actual Chrysler ads as they originally appeared, everything from the "Forward Look" ads of 1957 to the turbulent 1960's! Highly recommended!


ChryslerChrysler by Dennis Adler. Hardcover; 192 Pages.

Automotive Mileposts Review
Take a journey from Chrysler's early days in the 1920s to the present. Beautifully illustrated with black and white photography as well as new color photographs of showroom-quality classics. Period color photos and print advertisements are also included. Includes models from Dodge, Plymouth, and DeSoto as well as recent show cars. Sidebars highlight key figures and stunning feats of engineering and styling. It's easy to see why Chrysler is generally considered the most forward-thinking of the Big Three after perusing these pages. A beautiful book that deserves a place in every Chrysler literature collection.


The Chrysler Heritage: A Photographic History by Michael Davis. 128 Pages.


Chrysler & Imperial 1946-1975: The Classic Postwar Years by Richard M. Langworth. 216 Pages.

Automotive Mileposts Review
An exhaustively detailed book covering all aspects of this great marque. Includes many photos from the archives of models that were built, and many that could have been. Some of the details in this book aren't consistent from model year to model year, but if there's an Imperial in the garage, this book should be on the bookshelf.


Chrysler: The Life and Times of An Automotive GeniusChrysler: The Life and Times of An Automotive Genius by Vincent Curcio. Hardcover; 699 Pages.

Automotive Mileposts Review
Written to celebrate Chrysler Corporation's seventy-fifth anniversary, Vincent Curcio's chronicle of Walter P. Chrysler follows Chrysler from his birth in 1875, through his days as a Kansas railroad mechanic, the commissioning of the art deco Chrysler Building to house the New York head- quarters of the automotive giant he built, to his death in 1940. Praised by his peers as "one of the world's best men," this book is a must-have for Chrysler fans.


GUTS: The Seven Laws of Business That Made Chrysler the World's Hottest Car CompanyGUTS: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company by Robert A. Lutz. Hardcover; 240 Pages.

Automotive Mileposts Review
Robert A. Lutz is the former President of Chrysler Corporation, and his book explains how he almost completely overhauled the company to save it from financial ruin. When Lutz arrived in 1986, the company had lost $800 million in one year. With no federal money to bailout the company as in 1979, Lutz promoted individual creativity, and gave employees the freedom to design and build cars that would turn the company around. Lutz retired from DaimlerChrysler, and became chairman and CEO of Exide Technologies Corp. In August 2001 he was headed for a top position at GM.


Imperial 1964-1968 Photo ArchiveImperial 1964-1968 Photo Archive by P. A. Letourneau (Editor). 143 Pages.

Automotive Mileposts Review
A collection of factory, studio, and on-the-road photographs and illustrations of Chrysler's prestigious Imperial. Comparison photos of the Imperial and Lincoln Continental for 1965 and 1966. A great resource for Imperialists, with many detailed interior and exterior photographs.


Life of an American Workman(This book features a black cover)
Life of An American Workman (American Biography Series) by Walter P. Chrysler. 219 Pages.

Automotive Mileposts Review
This autobiography is very easy to read, written in an anecdotal style. Chrysler doesn't address rumors, nor does he give merit to accusations about himself; he simply tells the story of his life and of his beliefs. Chrysler was an advocate of research and development; he felt they were essential elements to the success of a company. You really feel as if you know this man when you finish the book. His story of driving his first car is quite memorable!


Modern Chrysler Concept CarsModern Chrysler Concept Cars: The Designs That Saved the Company by Matt Delorenzo. 128 pages.

Automotive Mileposts Review
This book is full of surprises, as the author interviewed Chrysler executives such as Bob Lutz and Tom Gale to get the inside scoop on what it took to get a design into production, and what caused them to pass on it. Lots of full color photos and sketches. Very informative!


Standard Catalog of Chrysler, 1914-2000 Standard Catalog of Chrysler, 1914-2000 (Second Edition) by James T. Lenzke (Editor) and Ron Kowalke (Editor).

Automotive Mileposts Review
Covers all models from Chrysler, Dodge, Plymouth, Eagle, Imperial, and DeSoto from 1914-2000. Includes VIN codes, production numbers, options and accessories, factory prices, and technical specifications for every model year. Changes made between model years are noted, and a pricing guide with 6 grades of condition is included. More than 500 photos with a new 20-page section in full-color. A must-have for any Chrysler enthusiast!


Automotive Mileposts
All You Ever Wanted to Know About Classic Luxury Cars