Eras are only eras, they aren't the end of time. But the end of the line
was finally upon the Thunderbird in 1976. Time had run out for large, heavy
luxury cars. Consumers purchasing personal luxury transportation in the
late 1970's wanted more efficient cars. Efficient in fuel use, space utilization,
and maintenance requirements. The Thunderbird was not able to meet these
demands in the 1972-1976 package, so it would have to evolve once again
into the car everyone would love to own.
LEFT: 1958 Thunderbird Hardtop
This would not be the first time change had been required, nor would it
be the last. But never again would the Thunderbird represent what it had
from 1958-1976. These cars were all different. But they met the need for
luxury personal transportation as no other car could during this time.
Each Thunderbird was unique, yet retained the basic qualities that captured
the attention and the imagination of all who saw it, and the Thunderbird
became an icon, a symbol of the good life. Few other automobiles can attest
to that, and no other automobile has a more dedicated customer base. No
ordinary car turns heads like a Thunderbird.
Over the years, Ford used many clever advertising tag lines to promote
the car. Was the Thunderbird America's most wanted car? Was it really the
car everyone would love to own? Was it truly unique in all the world? Did
the private world of Thunderbird really exist? The Thunderbird became America's
personal luxury car. In a bold move it presented personal luxury car buyers
with four doors to the good life. Three door and five door Birds came along
when the sunroof was offered once again as an option to give occupants
that "wide open spaces" feeling. And it grew, to satisfy the
demand for large cars that were in vogue at the time.
LEFT: 1963 Thunderbird Landau
Change was a part of the Thunderbird's personality, yet at the same time,
it remained true to the traits that sparked a fire within its owners. People
who discovered over the years that other cars you drive...this one you
Thunderbird! It's a special feeling that only Thunderbird drivers know.
Many competitors have challenged the T-Bird over the years, and most of
them are gone now. And even when the competitors were at their peak, Ford
almost always still sold more Thunderbirds. Why? What is it about this
automobile that makes it so special? Why do people restoring these cars
today spend hour after hour on the smallest detail, making sure every single
part they use is correct?
Perhaps it's the feeling of pride they have behind the wheel, the admiring
glances of passersby - the knowledge that many of them would love to trade
places, if only for a few minutes, so they too could understand what it's
like to drive a Thunderbird. Maybe it's the comfort of knowing they have
an investment that won't depreciate every year. The chances of seeing another
just like yours are remote. Few SUV drivers have that satisfaction. Of
course what Thunderbirds say about their drivers is obvious: they are unique,
they are just a bit more discerning, they're uncommon. And they recognize
a good thing when they see it. They know that time does not diminish Thunderbird's
spell, for the Thunderbird is timeless, a classic in its own time.

RIGHT: 1965 Thunderbird Landau
Thunderbird drivers know that roads straighten, hills flatten, and hours
spent behind the wheel are fond ones to cherish for many years. It only
happens this way in a Thunderbird. Take a look at the pictures on this
page. You will see a different look to each model, for they are all different,
yet they are all the same. They are all expressions of the people who worked
tirelessly to design a modern classic. To build an automobile that copied
nothing from any other. And to know the satisfaction of creating a masterpiece
that has changed the way people look at the cars they drive forever.
Fortunately for collectors today, the Thunderbird over the years shared
many parts with other Ford Motor Company products. This has made restoration
and maintenance much easier. Much of the credit must go to the enormously
popular Ford Mustang, but the fact that many suspension, engine, transmission,
and drive line components were shared with other Fords has driven the after
market parts industry to continue to provide items they might not have
otherwise kept in their product line. Reproductions of interior trim, door
panels, carpeting, and other soft trim items that are susceptible to damage
from exposure are also readily available, although the level of quality
can be sketchy.
LEFT: 1968 Thunderbird Fordor Landau
The Thunderbird has evolved over the years, with each new model retaining
something from the previous ones. And each model in turn has left something
special to remember it by. Try to pick a favorite year. Does any one year
really stand out from the rest? No. Each is special, each is unique in
its own way. And each and every one of them are admired and loved by the
owners who work so diligently to keep the legend alive. Can a mere car
generate such loyalty and dedication? Not all of them can, but Thunderbirds
do.
What other car inspired and motivated the motoring public as the two passenger
Thunderbird? This attraction grew even stronger as the car itself grew
to accommodate two more passengers. And when that was no longer adequate,
sheer inspiration on the part of the Ford designers created the first four
door personal luxury car in 1967 with the Fordor Landau, a model surely
ahead of its time.
Thunderbird people understand that there is more to these cars than transportation.
They are works of art. They deserve to be preserved and maintained. Compare
them to a landmark historic building. Both have many things in common.
Both were designed by artists who had to answer to the demands of functionality,
while being alert to the creative process. Both provide a means of shelter
from the elements, and serve mankind. And just as a painting is a reflection
of the artist, the T-Bird is a reflection of all who have worked so hard
all these years to keep the legend alive.
RIGHT: 1970 Thunderbird Two Door Landau
You may have your favorites, and you may wish Ford had done a few things
differently over the years. Maybe if the little two seater Birds had been
allowed to fly a little longer, or perhaps the Sports Roadsters would have
caught on had they been given more time. The Thunderbird Convertible was
such a glamorous car with the top down, how could it have been discontinued?
And why in the world would a company that created such a special car in
1955 turn it into a four door sedan in 1967. The Thunderbird grew over
the years. It became big in a time when bigger was better, and now it must
go through change again in order to survive. To continue the tradition.
In the future, Automotive Mileposts will cover the Thunderbirds not included in this phase of the Web site.
But for now, we must continue to tell the story of the personal luxury
car. No one can truly understand this story without all of the information,
and that is what we intend to provide. [Editor's note: The 1977-1979 Ford Thunderbirds were published in 2009
as part of Phase Two of the site.]
If you've been with us from the start, we hope that you've learned a few
new things along the way. We will, of course, continue to update and add
new information to what we currently provide. Photos will also be changed
from time to time, and we have many ideas for new features that will expand
your horizons. So please come back again often. We are so very happy to
entertain and inform you.
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