Could It Be the Best Luxury Car Buy In America?
Possibly. Considering the Thunderbird and the Continental Mark IV were
essentially the same car, the Thunderbird was the smarter choice in the
financial department. Priced over $3,000 less than the Mark IV, it had
about the same level of standard equipment. The Mark, of course, had many
distinctive features that the T-Bird didn't, but in overall appearance,
handling, performance, ride, quality control, etc., they were very close.
In 1975, you could walk into your Ford Dealer, ask for a bare bones, no
options, Thunderbird, and leave with a car that had essentially everything
you would expect in a luxury class car. And although there was a high level
of refinement and quality control, there are reports that the factory actually
goofed on a few cars it built. Apparently, a few Mark IV's were delivered
to Lincoln Dealers with Thunderbird script on the instrument panel, and
vice versa. The pieces were interchangeable, with differences only in the woodgrain pattern, (and the
script of course), so the reports may have some validity to them.
It is very difficult to tell the 1975 Thunderbird from the 1974 Thunderbird.
The 1976 models would contribute to the confusion the following year, as
they too were almost identical. One of the easiest differences to spot
between 1974 and 1975 is the steering wheel. All Ford Motor Company vehicles
adopted a new steering wheel center bar that angled downward at its outboard
ends. The 1974 Fords all tapered at the outboard ends, but they did not
make the downward curve. The front bumper guards also moved farther apart
for 1975, in an effort to improve the impact-absorbing front bumper system.
A few new colors were offered, and a few of the items that were optional
in 1974 became standard for 1975.
The automobile manufacturers at this time were busy keeping up with constantly
changing government standards for safety and emissions, which left little
time or money for appearance changes. A new Hydro-Boost hydraulic brake
booster, with 4-wheel disc brakes and Sure-Track Brake System included
as part of the package, appeared for the first time in 1975. This option
allowed Thunderbirds to rank at the top in brake performance tests.
The days of the big Thunderbirds were numbered: more fuel efficient cars
were what the American public wanted, and the T-Birds were among the heaviest
on the road. It takes fuel to propel over 5,000 pounds of weight down the
road, and after the fuel shortage of 1974, driving a car with poor fuel
mileage would place the operator at the mercy of having enough fuel available
to go where they needed to go. And that fuel was beginning to get expensive.
The big Thunderbird would return again for 1976, but would be a much changed
car in 1977. For those who didn't care about fuel economy, the 1975 Thunderbird
could have been the best luxury car buy in America. Ford's advertising
slogan for 1975 was "the closer you look, the better we look." In styling, value, and comfort, the 1975 Thunderbird was one of the finest
personal luxury cars ever made by Ford Motor Company.
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