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TOTAL PRODUCTION: 87,269
INTRODUCTION DATE: September 22, 1972
$5,577.00 Before June 11, 1973
$6,414.00 From June 11, 1973*
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Thunderbird Opera Window |
*Note: On June 11, 1973, the following items were added as standard
equipment to all Thunderbirds: Vinyl Roof, Opera Windows, Power Side
Windows, SelectAire Conditioner, Tinted Glass, and Automatic Seat Back
Release. The addition of these items as standard resulted in the
price increase.
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The Elusive Standard 1973 Thunderbird
Thunderbirds have always been well-equipped cars. From the very beginning,
Ford added new features to the cars, and updated standard equipment based
on customer orders. For instance, in 1961, Ford added automatic transmission,
power steering, power brakes, and backup lights to the standard features
on all Thunderbirds. This was based on customer orders from previous years.
It just didn't make since to provide manual transmissions when 98 percent
of the customer orders for Thunderbirds in 1960 were for cars with automatics.
Same for power steering (97 percent), and power brakes (89 percent). The
Swing-Away Steering Wheel, optional in 1961, was made standard early in
the 1962 production year because 77 percent of the 1961 models sold had
it. In 1963, an AM radio and the heater-defroster were made standard, again
because most Thunderbird customers wanted these items.
Over the years, the standard equipment list grew, although a few items
were added, then deleted. In 1965, rear fender shields appear to have been
standard for a period of time, but they became optional again during the
year and continued to be an option in 1966. The Safety-Convenience Control
Panel was standard in the Town models for 1966, but optional in 1967. Front
cornering lamps made a brief appearance as a standard equipment item in
1970-1971, but became optional in 1972.
By 1973, the Thunderbird was recognized as one of the top prestige cars
available, and although well equipped in standard form compared to other
cars, most T-birds were ordered with a long list of luxury options and
creature comforts to satisfy the desires of their owners. It is rare to
find a "standard" or "base model" 1973 Thunderbird,
due to the heavy options most of these cars were ordered with. You just
don't commonly see 1973 Thunderbirds without vinyl roofs, Opera windows,
power windows, power seat, stereo, etc.
Here's an interior picture of an early production '73 T-Bird without opera
windows or power windows, two items that became standard features during
the production run. Notice that no provision was made for the rear seat
reading lights/courtesy lights, either. Outside, a Thunderbird emblem was
placed on the roof quarter, down low and somewhat offset forward on the
panel instead of centered.
1973 would place third in production numbers to date, making this model
one of the most popular of all time. But unknown to most, cars of this
size and weight were about to become outdated, as fuel shortages and the
soaring cost of fuel due to the shortages, would make them quite expensive
to operate. This body style would continue on through 1976, with changes
between the years becoming difficult to spot, but we'll show you how to
spot those differences.
In the 1973 Thunderbird sales catalog, Ford stated "...we believe
the 1973 Thunderbird to be the finest ever built." At the time, it
was certainly one of the most distinctive, and one of the most popular,
cars on the road. Maybe Ford was right: Thunderbird '73. Still unique in all the world.
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