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Note: Beginning in 1972, Ford no longer rated its engines in brake horsepower.
SAE net horsepower, which is theoretically the horsepower after deducting
transmission and accessory drain, was used from this point forward. All
Thunderbird engines ran on regular fuel in 1972.
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*The 1972 Thunderbird sales brochure printed in August, 1971 lists the
400 CID 2V V-8 Engine as standard, with the 429 CID 4V V-8 Engine as an
option. 2,006 Thunderbirds were built during early production with the
400 CID 2V V-8 Engine, but after just a few weeks, Ford determined the
engine to be underpowered for the heavy T-bird, so the 400 was discontinued
and the 429 once again became the standard engine offering with the 460
an option for the first time on the Thunderbird.
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SPECIES POPULATION REACHES ONE MILLION
More than a car...more Thunderbird than ever. The Thunderbird sales brochure printed in August, 1971 made that statement.
If it seemed there were a lot of Thunderbirds on the road at the time -
there were. And as we all know, they are all special. But every once in
a while, another milepost is reached. That happened on June 22, 1972. Ford
built the one millionth Thunderbird. This one was truly more than a car...it
was a milepost.
Painted a custom-mixed Gold color, it featured white body and hood stripes,
a unique white Odense-grain vinyl roof, white leather interior trim, and
white vinyl-insert bodyside moldings. The Deluxe Wheel Covers were specially
painted with a gold-colored background behind the fine chromed fins, and
special cast bronze "1955-1972 Millionth Thunderbird" medallions
graced the center of the Landau "S" bars, as well as the instrument
panel in front of the passenger seat. The silvery inserts on the "S"
bars also featured a bronzed trim piece below the inserts, which created
an outline of the insert. This car was equipped with almost every option
available for the year, including the 460 V-8, but the power Sunroof option
was not provided.
Ford had successfully recreated a classic, and Thunderbird sales soared
to over 160 percent of the previous years totals. In 1972, bigger WAS better
- and the Thunderbird proved it. Fuel costs were of minor concern, but
that wouldn't last much longer. In just a few short years, the Thunderbird
would be regarded as a gas hog, in a time when fuel efficiency was of chief
concern to the car buying public.
But for 1972, "more Thunderbird than ever" was the phrase that
identified the car that would only grow in the next few years. How would you change Thunderbird? The only way. Make it more Thunderbird.
More personally individual. More Thunderbird than ever. And it was.
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