1965 Imperial Crown Four Door in Navy Blue Metallic
|THE INCOMPARABLE IMPERIAL|
1965 Imperial Auctions
Why Not Consider An Imperial Now?
Exterior Paint Colors
Imperial received attractive styling updates for 1965. The front grille was sectioned into four parts, with a wide chrome band surrounding the grille. At the top of this band, Imperial was spelled out in lettering cast into the chrome. The chrome splitting the grille from top to bottom at the center was wider at the top, and tapered at the bottom. Another chrome bar split the grille horizontally, and ran between the new tempered glass head lamp covers, a new styling touch that was added to other Chrysler models as well. Fine horizontal lines were etched into the glass covers, giving them a nice detail.
Even though the Imperial had been completely restyled the previous year, there were a couple of notable major changes for 1965. The push button transmission controls were replaced in 1965 with a shift lever mounted on the right side of the steering column, removing any concern the former controls may have provided to prospective customers.
Advertising for 1965 continued to emphasize the quality of the materials used in Imperials. For instance, the 100-year-old claro walnut paneling on the instrument panel and steering wheel spokes on every Imperial was found in only two places in the world, the Northwestern United States and Eastern Kashmir. Out of every 52 or so pounds of claro walnut harvested, only 8 ounces were deemed fit for the Imperial. Exotic oils were used to treat the leather upholstery found in Imperials. Quality was also noted, with mentions of how electronics were used to ensure they were the quietest automobiles on the road. Spaciousness was another area that received mention.
The 1965 Imperial sales brochure pointed out that even though an automobile in the luxury class was not for everyone, many of the younger luxury car buyers were choosing Imperial. Dramatic overhead images of the car appeared on the pages, along with detailed photos illustrating the fine leathers and detailed craftsmanship that were part of what you received for your money when you chose an Imperial. The brochure didn't fall short on technical specifications, pointing out that the car was nearly 19 feet in length, weighed 5,000 pounds, and delivered 470 ft. lbs. of torque, all while providing gasoline economy that was better than most cars in its field.
The long list of standard equipment mentioned that even Imperial's lowest-priced model included things like automatic transmission, power steering, power brakes, power windows, powered vent windows, plus 36 other luxury features.
Magazine articles confided that anyone should be able to handle the car, and that no one should ever get tired of driving it. In an Imperial, the driver reigned supreme, the reader was told. In the July, 1965 edition of Motor Trend, Technical Editor Bob McVay stated that their LeBaron test car was one of the finest, most comfortable, long distance cars they'd ever had the pleasure of driving. McVay summed up his experience with the car by writing, "By any standard, our test car was exceptional. Ride, handling, comfort, convenience, and live-ability all ranked high on our list of likes and, for a change, we really couldn't find any major dislikes..."
Sales dropped to 18,409 units from 23,295 the year before, and Imperial continued to trail both Cadillac and Lincoln in sales. While those numbers may not have pleased the accountants at Chrysler, it did assure a higher level of exclusivity to those who wrote out a check to their local dealer. Perhaps the brochure said it all: "It's a rather singular automobile."