Imperial for 1963 presents the first luxury car so carefully engineered and built that its power-train is warranted* for five full years or 50,000 miles, whichever occurs first.

*TERMS: Your authorized Imperial Dealer's Warranty against defects in material and workmanship on 1963 cars has been expanded to include parts replacement or repair for 5 years or 50,000 miles, whichever comes first, on the engine block, head and internal parts; transmission case and internal parts; torque converter, drive shaft, universal joints (excluding dust covers), rear axle and differential, and rear wheel bearings, provided the vehicle has been serviced at reasonable intervals according to the Chrysler Certified Car Care schedules. Factory-approved remanufactured parts may be used for replacement.