Automotive Mileposts  

1968 Cadillac Production Numbers/Specifications

PRODUCTION NUMBERS
INTRODUCTION DATE:
September 21, 1967
TOTAL PRODUCTION:
230,003
TOP: MODEL/BODY CODE/MODEL NAME/BASE PRICE
BOTTOM LINE: WEIGHT/PRODUCTION
68-682 68247-G Calais Coupe $5,315
Weight: 4570 Built: 8,165
68-682 68249-N Calais Hardtop Sedan $5,491
Weight: 4640 Built: 10,025
68-683 68347-J Coupe deVille $5,552
Weight: 4595 Built: 63,935
68-683 68349-B Hardtop Sedan deVille $5,785
Weight: 4675 Built: 72,662
68-683 68367-F DeVille Convertible $5,736
Weight: 4600 Built: 18,025
68-683 68369-L Sedan deVille $5,785
Weight: 4,680 Built: 9,850
68-680 68069-M Fleetwood Sixty Special Sedan $6,583
Weight: 4795 Built: 3,300
68-681 68169-P Fleetwood Brougham $6,899
Weight: 4805 Built: 15,300
68-697 69723-R Fleetwood Seventy-Five Sedan $10,629
Weight: 5300 Built: 805
68-697 69733-S Fleetwood Seventy-Five Limousine $10,768
Weight: 5385 Built: 995
68-698 69890-Z Commercial Chassis $ N/A
Weight: N/A Built: 2,413
Note: Automotive Mileposts provides a separate section for 1968 Fleetwood Eldorado Production, and those figures are listed separately in that section, but are included in the total production figure listed above.)
(See model images near bottom of page)
SPECIFICATIONS
ENGINE CODE
ENGINE DETAILS
7 472 CID V-8
Bore and Stroke: 4.30 x 4.06 inches
Compression Ratio: 10.5:1
Brake Horsepower: 375 @ 4400 rpm
Torque: Max. 525 ft.-lbs.
Carburetor: Rochester Quadrajet 4V (model 7028230)
TRANSMISSION CODE
TRANSMISSION DESCRIPTION
-- Turbo Hydra-Matic Automatic (3-speed)
REAR AXLE CODE
REAR AXLE RATIO
-- All models except as below: 2.94:1
Fleetwood Seventy-Five models: 3.21:1
TIRE SIZE
BRAKES
9.00 x 15 2-Ply BSW
Seventy-Fives: 8.20 x 15 4-Ply BSW
Power Front and Rear Finned Drum (Dual system)
Optional: Power Front Disc Brakes (available on all models)
WHEELBASE
DIMENSIONS
129.5 inches
Sixty Special/Brougham: 133 inches
Seventy-Five: 149.8 inches
Commercial Chassis: 156 inches
Front Tread: 62.5"
Rear Tread: 62.5"
Length: 224.7 inches
Sixty Special/Brougham: 228.2 inches
Seventy-Five: 245.2 inches
Width: 79.9 inches
Height: 54.3 inches
Trunk: --
STEERING
CAPACITIES
Variable ratio power steering
Energy-absorbing steering column
Overall Ratio: 16.6:1
Turning Angle: 38.5º
Fuel Tank: 26 gallons
Cooling System: 21-1/3 qts. (Heater)
21-3/4 qts. (Air conditioned)
SPECIAL NOTES
Calendar year production for the year 1967 actually dropped 1.1 percent, despite record setting sales in 1967 and 1968.

This was due to a 21-day United Auto Workers (UAW) strike at the Fisher Body Fleetwood Plant in November, 1967.
- Cadillac set a new sales record for the seventh consecutive year in a row during 1968.
- 1968 was the first year for power front disc brakes as an option on all Cadillacs. They cost $105 extra.
- New 472 V-8 engine introduced as standard on all models.
- Larger exterior mirrors featured shroud to eliminate wind buffeting and meet new Federal Motor Vehicle Safety Standards.
- First use of molded, one piece door panels by Cadillac
Image: 1968 Cadillac new front styling

Above: 1968 Cadillac frontal revisions included new grille with distinct center section, utilizing a series of thin horizontal bars. Header had rounded shoulders to emphasize the height of center section.


There was a lot to celebrate at Cadillac in 1968, and although in year two of a styling cycle, many new features and advancements were introduced. New styling updates front and rear made the new '68 models easy to spot, but a more thorough inspection revealed much more.

NEW ENGINE

Under the hood, Cadillac's powerful new 472 V-8 engine provided all the propulsion one could want. Designed to be more efficient and powerful than the Cadillac engine that preceded it, it was slightly smaller with fewer parts and easier to work on. GM Research developed new hydrodynamic oil seals to provide an increased measure of insurance against fluid leaks. Interior components of the engine reflected the latest technologies of the time, including new metallurgical developments such as cast ductile-iron crankshaft and cast Armasteel connecting rods. So advanced was this engine, it would be the sole engine to power Cadillacs for the next nine model years, through 1976. In fact, it would be bored out to an incredible 500 cubic inches for installation in the 1970 Cadillac Eldorado, and would eventually power nearly every model!

Inside the new Cadillacs, a one piece molded door trim panel was used for the first time. This not only simplified assembly of the cars, it made servicing door components easier for dealers. Actually, improved serviceability was one of the main goals for the 1968 models. Other changes made to make servicing easier included a self-contained, single unit oil pump and oil filter mounting directly on the engine block. The distributor was moved to the front of the engine, easing service and installation. Camshaft design was computer determined, for minimum valve train noise and maximum operating efficiency. All 1968 Cadillacs specified a single state of tune as well, making tune-ups easy.

ANOTHER SALES RECORD

Cadillac set a new sales record for the 1968 model year, with total sales of 230,003. This was the seventh consecutive sales year for the division, aided in part by the new Eldorado. On June 10, 1968, a Topaz Gold Firemist DeVille Convertible came off the assembly line, making three million Cadillacs built in the postwar period.

The most popular Cadillac of 1968 was the Hardtop Sedan deVille, racking up sales of 72,662 cars at a base price of $5,754 at introduction (increased $31 on January 1, 1968 due to front shoulder straps required on cars built after this date, making the new base price $5,785. The Coupe deVille came in second place in the sales race, with 63,935 sold. By 1973, the Coupe deVille would overtake the Sedan deVille to become the best selling model, and would surpass production of 100,000 for a single model for the first time ever.

1968 also marked the first time that Cadillacs were built outside of Detroit. The Linden, New Jersey General Motors Assembly Division Plant began to build deVille models as the Clark Avenue plant was almost at maximum capacity at this point.

The 1968 Cadillacs emphasized Cadillac's dedication to refinement of its product, to make them easier to service, provide substantially longer life, greater safety and comfort, isolation from noise and vibration. While some may have thought at the time the Cadillac brand was designed for those who couldn't care less about technology and innovation, the fact is the 1968 Cadillac was one of the most technologically advanced vehicles on the road at the time.

Image: 1968 Cadillac rear styling updates

Right: 1968 Cadillacs got a new deck lid with raised top surface to provide increased storage space. New sculpturing on the rear edge gave it a beveled look that made the 1968 models easy to identify.

Calais Coupe and Hardtop Sedan

Image: 1968 Cadillac Calais Series

Hardtop Sedan deVille and Sedan deVille

Image: 1968 Cadillac DeVille Series Four Door

DeVille Convertible and Coupe deVille

Image: 1968 Cadillac DeVille Series Two Door

Fleetwood Sixty Special Sedan and Fleetwood Brougham

Image: 1968 Cadillac Fleetwood Sixty Special and Brougham

Fleetwood Seventy-Five Sedan and Limousine

Image: 1968 Cadillac Fleetwood Seventy-Five Sedan and Limousine