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THE SPIRIT OF THE SEVENTIES

1970 Cadillac


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Cadillac Reference Books 1970 Fleetwood Eldorado

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Image: 1970 Cadillac deVille ConvertibleCadillac welcomed the nineteen seventies with the same 11 body styles in three series on four wheelbases that had been available previously. Updated styling gave the cars a fresh, "spirit of the seventies" look. Although the styling changes were relatively minor, they were extremely effective in allowing easy identification. The 1970 Cadillac grille was revised to include 13 prominent vertical bars framed in a rectangular opening with a fine horizontal cross hatch design in the background. Chrome bezels surrounded the headlamps which were mounted horizontally at each end of the grille. The parking lights and front turn signal assemblies were integrated in one assembly and swept around the forward edges of the front fenders. New horizontal chrome trim adorned the clear lenses.

An inverted V-shaped taillight was somewhat recessed in the rear quarter panels, and its shape was mimicked in reverse in the bumper below. A new vertical strip on the upper ends of the rear fenders served dual duty as a side marker light and reflector. New polished wheel covers appeared for 1970, and no longer had the dished look of previous years.

For the first time ever, a full-length mid-body molding was added to the body sides of the Fleetwood Sixty Special Sedan and Fleetwood Brougham. These moldings had long been standard on other Cadillac models, and the premium Fleetwoods had not included them in keeping with their long-standing policy against the use of any body side trim. However, this resulted in chipped and marked paint and it was decided in the interest of longevity and protection, the thin moldings with raised vinyl inserts would be added.

Image: 1970 Cadillac winged crest emblemA new rendition of a retired Cadillac emblem was put back into service this year. Inspired by the raised wing emblems on the hood of the 1941 Cadillacs, this vertical emblem was mounted on the blade-like edges of the front fenders, above the parking lights. Since protocol dictates out with the old, in with the new, Cadillac's "V" emblem which accompanied its crest since 1946 no longer appeared on the hoods or deck lids of DeVille models. The Fleetwood models, however, retained their traditional wreath and crest emblems.

Cadillac offered a total of 21 paint shades for 1970, of which 15 were new and 5 were optional Firemist hues. A new "hidden" radio antenna was introduced, and consisted of two tiny wires embedded in the windshield glass. The wires began at the center base of the windshield and traveled up the glass almost to the top, then branched outward about halfway to each end. They were very discrete, and eliminated the need for fender-mounted mast antennas. Reception wasn't what it should have been, however, and by 1973 power antennas were back.

Other new items for 1970 included bias-ply, glass-belted radial tires, new rear axles that were quieter and more durable, and allowed for a lower drive line. A single-piece ductile iron steering knuckle was a Cadillac first that debuted in 1970 as well. A change was made to the anti-theft steering column-mounted ignition switch that prevented the key from accidentally being turned to the accessory position on shut down.

A new signal-seeking AM/FM stereo radio was exclusive to Cadillac this year. It could be set to search for "stereo only" FM stations, by-passing any station not broadcasting in stereo. Other settings allowed for searches depending on signal strength.

Cadillac's customers were offered a choice of 167 interior choices in cloth, leather, vinyl, or a combination of cloth with leather or vinyl, depending on the series. With so much new for the year, it was hard to believe that 1970 would be the end of the line for three body styles. Sadly, the DeVille Convertible, the movie star of the line would make its final curtain call this year. Dating all the way back to 1940, it was the subject of movies and song. It would be replaced with a glamorous new Fleetwood Eldorado Convertible for 1971.

The Sedan deVille model with the B-pillar would also bow out, as the Hardtop Sedan deVille styling was considerably more popular. And finally, the elegant Fleetwood Sixty Special Sedan would retire after 1970, leaving just the Fleetwood Brougham available going forward. The Sixty Special was first introduced in 1938, and was a styling masterpiece that retains a place in history among the most distinguished automobiles of all time.

1969-1970 CADILLAC PARTS AUCTIONS:

1969 Cadillac | 1970 Cadillac