The 1970 Buick Riviera was advertised as "something to believe in"
along with the rest of the Buick line for 1970. Despite a modest restyle,
sales dropped off from the previous year by 29.4%. Just 37,366 Rivieras
were sold for 1970.
This was the first and only year for optional full, flush rear fender shields
which gave the car a somewhat heavy appearance from the sides. Rivieras
without them featured "High Profile Wheel Opening Covers" (shown
at left) which was a traditional Riviera look. A new thin body side molding
(not shown) was also available, which brought back memories of the old
Buick sweepspear molding of years ago.
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AutomotiveMileposts.com ALL YOU EVER WANTED TO KNOW ABOUT CLASSIC LUXURY CARS
The 1970 Buick Riviera was advertised as "something to believe in"
along with the rest of the Buick line for 1970. Despite a modest restyle,
sales dropped off from the previous year by 29.4%. Just 37,366 Rivieras
were sold for 1970.