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Image: 1970 Buick Riviera

The 1970 Buick Riviera was advertised as "something to believe in" along with the rest of the Buick line for 1970. Despite a modest restyle, sales dropped off from the previous year by 29.4%. Just 37,366 Rivieras were sold for 1970.

This was the first and only year for optional full, flush rear fender shields which gave the car a somewhat heavy appearance from the sides. Rivieras without them featured "High Profile Wheel Opening Covers" (shown at left) which was a traditional Riviera look. A new thin body side molding (not shown) was also available, which brought back memories of the old Buick sweepspear molding of years ago.

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1970 Buick Riviera

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