For the first and only time ever in 1969, the Buick Riviera outsold its
rival Ford Thunderbird. 52,872 Rivieras built made it the top-selling personal
luxury car of the year. Riviera's strong sales helped to push Buick Division
into fourth place in production with 665,422 units, its second best year
after record 1955.
A new grille in front, and a new rear bumper that omitted the slots for
the back-up lights gave it a fresh appearance. The back-up lights were
incorporated into the inboard sections of the tail lamps. Wider polished
stainless lower body moldings gave the profile a new look as well.
New for the year were Accu-Drive Suspension, an electric fuel pump, anti-theft
ignition/steering lock, front seat head rests, and ventless side glass.
The Riviera GS was capable of 0-to-60 mph in 9.2 seconds, with a top speed
of 132 mph. Motor Trend clocked a 1969 Thunderbird at 9 seconds flat, with a top speed of 140
mph, so performance wasn't the top consideration for personal luxury car
buyers in 1969.
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For the first and only time ever in 1969, the Buick Riviera outsold its
rival Ford Thunderbird. 52,872 Rivieras built made it the top-selling personal
luxury car of the year. Riviera's strong sales helped to push Buick Division
into fourth place in production with 665,422 units, its second best year
after record 1955.