For 1964, the question wasn't "Wouldn't you really rather have a Buick?"
It was "How do you follow a design masterpiece?" The answer:
Buick stylists carefully refined the Riviera for 1964. The basic design
of the car was a timeless classic, so really very few changes were necessary.
In fact, change for the sake of change was never considered. One of the
easiest ways to identify a '64 Riv from a '63 is by the tasteful stand
up hood ornament that was added out front.
In a curious move, genuine leather interiors were dropped from the options
list for 1964, but documented examples do exist with them, so Buick apparently
didn't turn away any customers just because they wanted leather upholstery.
The styling of the Riviera was one of the most elegant and beautiful to
grace the pavement in the sixties, and to say that styling has held up
well over the years is an understatement if there ever was one. Now think
about it. Wouldn't you really rather have a Riviera?