The 1953 Lincoln is designed for every driver in the family. Modern living
means that the lady of the house is as likely to be behind the wheel as
the man of the house.
And since you're always at home in your Lincoln, it's like taking modern
living with you.
Lincoln's action takes you out of the past, because it's powered for the
pace of modern living. If you want to forget yesterday, Lincoln motoring
is the way forward!
So drive towards tomorrow in a 1953 Lincoln—the car for modern living!
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