The 1975 Imperial was the end of the line—at least for a few years.
Chrysler Corporation's most elegant and distinctive car, the Imperial never
quite caught on with the general public, and sales were slow compared to
the competition. One wonders why this wasn't a good thing. In the prestige
luxury market, rarity and exclusivity are benefits. In this market, one
doesn't want to see a carbon copy pull up next to you, right?
The plush pillowed interior featured in these cars is very likely the most
luxurious to ever find its way into a motorcar, regardless of vintage or
make. The Imperial's 1975 styling would be continued with the 1976 Chrysler
New Yorker, and it would continue on in that form until 1978, becoming
the very last traditional full size American-built luxury car from Chrysler,
but the aura of the magical Imperial name would not go forward with it.
The final Imperial was a black LeBaron four door hardtop, serial number
YM43-T5C-182947. It was built on June 12, 1975.
Unknown to many at the time, the Imperial would return in a few years as
a two door coupe, but it too was doomed to slow sales and would not be
around for long.
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