When the 1957 Imperial appeared on the scene, it created a sensation. Suddenly,
other luxury cars looked so "fifties" in comparison. Sleekly
designed with soaring tail fins, the Imperial was completely new for 1957.
Chrysler offered a dual headlight option on the Imperial for 1957. The
ad copy said this new feature was to "permit easier control of light
patterns—one set for city and both sets for country driving."
The Imperial catalog includes illustrations of cars with both the single
and dual headlights. It was a no charge option on Crown and LeBaron models,
and extra cost on Imperial.
A glamorous new Convertible joined the line for the first time, and sales
were setting new records. This would not last, however, as quality issues
in 1957 put a damper on sales for the line in 1958, along with a troubled
economy. 1957 would go down in history as Imperial's best sales year ever.
The 1957 models that still survive today hold a special place in Chrysler
collector circles.
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