The most popular model in Cadillac's 1964 line up was the Four-Window Sedan
deVille, a title this model would retain in Cadillac's line for many years
to come. Factory installed air conditioning was ordered in 75 percent of
all 1964 Cadillacs, and cost $474 extra on standard models and $624 on
the big Seventy-Five models.
All Cadillacs received a new engine this year, the most powerful ever.
It provided more power per pound of engine weight than any other production
engine in the world.
A modest styling update included hiding the front turn signals behind the
grille in the area below the headlamps. A horizontal center divider was
painted the same color as the car, and split the grille in half. It had
a "V" shape, horizontally and vertically. The rear bumper was
also in a "V" shape vertically, and its chrome ends capped the
rear quarter panels.
During the 1964 production run, Cadillac Division built its three millionth
car, with a production record of 165,959 cars.
At left: 1964 Cadillac Coupe deVille
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